WILLIAM H. DAVIDOW & MICHAEL S. MALONE The Virtual Corporation Edward Burlingame Books/Harper Business 1992, English text 284 pp.
`The Virtual Corporation is an important cuttingedge book that offers a creative synthesis of the most influential ideas in modern business theory. It has already fired excitement and debate in industry, academia, and government, and it is essential reading for anyone involved in the leadership of America's business and the shaping of America's economic future. Their research is fascinating. The authors provide illuminating case studies of American, Japanese, and European companies that have discovered the keys to improved competitiveness, redesigned their businesses and their business relationships, and made extraordinary gains. The great value of this book is that it provides an integrated picture of the customer-driven company of the future.
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