Doubleday Currency (New York/London/Toronto) 1990, English text 240 pp.

First business discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, Director of the Institute for Conitive Science at the Uniersity of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.