Time Wars: The Primary Conflict in Human History
by Jeremy Rifkin

Marshaling evidence from many sources across the broad spectrum of our computerized, time-compact civilization, social commentator Jeremy Rifkin senses a revolutionary change in human time-consciousness. He argues that by organizing our lives around schedules of increasing precision, we lose the freedom of imprecision. By concentrating on immediate gains we lose the human privilige of seeing the world in terms of history - and benefiting from it. By depending more and more on rhythms and tempos that were created in support of industrial civilization, we force ourselves into temporal molds other than those, created by organic evolution. The result is a social jet lag whose long-term effects go unexamined. 'Time Wars' is a challenge to social scientists, psychologists, biologists and humanists alike to examine critically and help create a public attitude towards time that supports rather than works against human dignity.