Shifting Gears: Technology, Literature, Culture in Modernist America
by Cecelia Tichi

'Shifting Gears' is a richly illustrated exploration of the American era of gear-and-girder technology. From the 1890s to the 1920s machines and structures shaped by this technology emerged in many forms, from automobiles and harvesting machines to bridges and skyscrapers. The most casual onlooker to American life saw examples of the new technology on Main Street, on the local railway platform, and in the pages of popular magazines. Using materials from magazines, popular novels, movie reviews, the toy industry, and advertising, as well as the texts of the nation's major enduring writers, Tichi shows how turn-of-the-century technology pervaded every aspect of American culture and how this culture could be defined as a collaborative effort of the engineer, the architect, the fiction writer, and the poet. She demonstrates that a technological revolution is a revolution not only of science but of language as well.