Lidewij Edelkoort was a speaker at the Mental and Material section of Doors 3 on Friday afternoon.
Lidewij Edelkoort, Studio Edelkoort SA, Paris, describes herself simply as `extralucid in trend forecasting'. For over ten years, Ms. Edelkoort has directed her own bureau, which provides trend information to companies in every sector, from textiles to automobiles to cosmetics. She taps into innumerable sources for her work: political, ethnological, artistic, literary and consumer movements all come under her scrutiny. She and her studio produce fashion and design audiovisuals two years ahead of each season, as well as audiovisuals that outline the major trends at the end of this century. Most recently, she has established a publishing company, United Publishers, creating a completely new concept in magazines, the review View on Colour.